Client Overview: A leading real estate company, renowned for its extensive property portfolio and client base, encountered challenges managing inquiries and listings from 99acres separately within their CRM system. This disconnect led to operational inefficiencies and missed opportunities.
Challenge:
- Disjointed Processes: Managing 99acres inquiries and listings separately from the CRM system led to operational inefficiencies.
- Unified Dashboard Absence: Lack of a centralized system hindered streamlined operations for handling leads from multiple platforms.
- Manual Data Handling: Manually transferring 99acres inquiries to the CRM proved time-consuming and error-prone.
Solution: To address these challenges, our team proposed an integrated solution that seamlessly merged 99acres with the client’s CRM system. The objective was to create a streamlined process for capturing and managing inquiries from 99acres within the CRM.
Key Steps Taken:
- System Analysis: An in-depth evaluation of the CRM system’s compatibility with 99acres’ API was conducted.
- Custom Integration Development: Tailored integration was developed to enable direct flow of 99acres inquiries into the CRM.
- Automation Implementation: The integration automated lead capture, eliminating manual data entry.
- Unified Dashboard Creation: A unified dashboard was designed within the CRM, enabling the management of 99acres inquiries alongside existing leads and clients.
- Testing and Deployment: Stringent testing ensured a seamless functioning of the integrated system before deployment.
Results:
- Operational Efficiency: The integration significantly improved efficiency by consolidating 99acres inquiries and listings into the CRM platform.
- Streamlined Lead Management: The unified dashboard empowered the team to effectively manage and track leads from various sources, enabling prompt follow-ups and enhanced client engagement.
- Reduced Manual Effort: Eliminating manual data entry saved time and reduced errors, allowing the team to focus on lead conversions.
- Enhanced Customer Experience: Timely responses and streamlined processes led to heightened client satisfaction and increased conversions.
Conclusion: The successful integration of 99acres with the CRM system enabled the leading real estate company to streamline sales processes, effectively manage leads, and deliver a more personalized experience to clients. By eradicating platform silos, our solution significantly enhanced operational efficiency and overall business performance.